Farmers are busy people. They spend the majority of their time in their tractor, half-ton or combine, and not in front of a computer. Yet, much of their critical business information is available on-line: weather, market prices and agricultural news. And when the weather or the market prices change, farmers want to know immediately!

The AgReader application, developed for Farm Business Communications, is a leading edge mobile application that combines secure enterprise publishing and RSS integration with Sherpa Digital’s push mobile application that works on the Blackberry. The application features customizable news feeds, weather and market information all from a easy-to-use Blackberry application that works wherever coverage is available.

To make the application even more useful, farmers can choose to receive Environment Canada weather alerts, set commodity price alerts and other critical notifications. Non-critical news and information remains on the device until the farmer has time to review them.

Today’s farmers are becoming increasingly reliant and familiar with mobile technology. By bringing information that adds real value to the farmer’s daily business practices directly to their Blackberry smartphone, Sherpa Digital and Farm Business Communications have become the technology partner of the Canadian farmer.